APEX Application lifecycle with feature based deployment

APEX application deployment is mostly done by exporting the application and importing it into the target environment.But what if your team continuously develops (as they should), where do you stop developing to start preparing your release-deployment? You should be able to deploy based on features; without your developers having to halt their development.Using the deployment-method explained in this presentation you will be able to do just that. The method includes things like Code versioning (GIT), Feature-tickets (Jira), Code Review (Quality), Automated Deployment using Jenkins and Flyway. When implemented you will be able to successfully and predictively deploy your APEX applications (including underlying database objects) to the different deployment-environments.With a few modifications you can even upgrade the methodology to be a "continuous delivery" methodology.