Creating Great Customer Experiences



Date and time

Wednesday, 14. October 2015., 15:00


Hall 1 Main



Customer Experience (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship.The goal of CX is to optimize interactions from the customer's perspective and, as a result, encourage customer loyalty.Oracle RightNow Cloud CX Service combines Web, Social and Contact Centre experiences for a unified, cross-channel service solution, enabling organizations to increase sales, build trust and reduce costs and effort.We will present what strategies could help in achieving CX excellence and how Oracle products might help achieving these goals.Siemens CVC, using the power of RightNow, designed and implemented CX system for market research in financing industry through Customer Satisfaction Survey. Together with contact centre integration it offers an excellent basis for advanced data analytics.Delivered CX system includes the software installation, setup, training, and assistance in operational use.

Lecture details

Type: Lecture
Level of difficulty: Detailed
Experience Level: Experienced
Desirable listeners function: Team leader , Manager , System Analist

About speaker

The conference is organized by the Croatian Association of Oracle users. More about the association can be found at

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